A cup of coffee is probably the most genuine, yet genius idea for people to engage: It is not only a beverage but also the catalyst to our social life. Coffee brings fresh perspectives that make every moment count, it opens the eyes at the breakfast table, it sparks ideas at a business lunch and it gets the conversations flowing at the dinner table.
NESCAFÉ® launches connected all-in-one travel mug and quality coffee maker É by NESCAFÉ®
These days, it has never been so easy to connect, yet never harder to engage. With É by NESCAFÉ®, the boundaries to engage more meaningfully fall away and enjoying a cup of coffee with family and friends becomes smarter, unique and more personal. Because as technology becomes smarter and society more and more connected , there is every expectation for coffee experiences to be interconnected too.
On the 10th of September 2018, Nestlé will open up a new world of coffee by presenting the next generation of coffee devices: É by NESCAFÉ® is a compact, trendy and mobile coffee machine by NESCAFÉ®, meant to create a variety of indulgent fresh coffees adapted to individual taste and preferences. The easy to carry É by NESCAFÉ® is a state-of-the-art smartphone-connected coffee maker and eco-conscious travel mug all-in-one. It is an everyday companion!
The Starting Point:
Imagine if your coffee mug knew you. It would prepare your daily cup exactly as you like it every morning. It would only take seconds to be ready. It would know hundreds of coffee It would be the simplest way to brew your coffee, ready to take on-the-go. With É, the world’s largest coffee producer NESCAFÉ® makes all of this possible – and more.
Nestlé, says: “We always try to find smart ways of enhancing people’s lives and facilitating connections. Because we believe that genius ideas make life simpler and more rewarding. To live life to the fullest, we aim to think and act smarter. The question we asked ourselves before developing NESCAFÉ® É was: What does smart really mean for the coffee experience? É is one-step coffee maker, ready for coffee consumption right from the vessel. NESCAFÉ® the smartest way to get from A to B making great quality coffee quicker and easier and sparking rich connections.”
The Smart Idea, Simplicity & Connectivity:
É by NESCAFÉ® is a very simple, one touch button device, to prepare hot or cold (ambient) coffee beverages. To provide consumer more options, it is possible to operate it through a dedicated smartphone application, NESCAFÉ® É Connected Mug application. Connected to the device via Bluetooth®, the application controls all beverage configurations: from hot to cold, with froth, crema, a black or white cup. Every cup can be adapted to the individual taste by selecting from four coffee products: NESCAFÉ® Classic NESCAFÉ® Gold, NESCAFÉ® Azera or NESCAFÉ® Mixes.
The Must Have, Quality & Variety:
A large variety of recipes in the app give extra opportunities to customise – for example with robust or sweet flavours or by configuring the desired coffee strength & temperature. Digital baristas can develop, save and share their own recipes. Start every day with a one-click-selection: Have a cup of your memorised preference or explore new coffee trends (like a delicious Espresso Martini or Volcano Expresso).
The Plus, Connections:
É by NESCAFÉ® will help spark connections with the important people in your life and locate people around you via the app. Easily share your location and invite friends for a cup of NESCAFÉ® coffee and a chat. The application also provides user-friendly tips for daily use and care of your new É by NESCAFÉ®
The Back-Bone, Technology & Convenience:
- Thanks to robust technology building blocks, the integration of motor, heating plate and whisk allows ingredients to infuse smoothly via a cyclone effect creating fresh coffee with beautiful foam and crema bringing to you the highest quality instant coffees of NESCAFÉ®, be it hot or cold. .
- In the 60-90 seconds it takes to prepare the coffee, you will hardly hear a sound. É by NESCAFÉ® delivers high quality consistency with every single brew.
- Double-walled stainless steel thermal insulation keeps your coffee either hot or cold for an hour.
- The 100% leak-proof lid prevents en route spillage.
- Ultimately, with É by NESCAFÉ® , on-the-go sipping enjoyment is no longer a matter of throw-away-waste – the ~500g weight is perfect for enjoying your favourite new coffee beverage on the way to university, work or library while being eco-conscious a) Heats only the right amount of liquid, b) Conveniently avoids the use of throw away cups, c) Gives your privileged access to NESCAFÉ Plan & coffee farmers’ stories.
The technology has been developed by Nestlé System Technology Centre in Orbe, Switzerland
Once you grab your É by NESCAFÉ® mug from its docking station, it can accompany you through the day. Curious for a new genius coffee experience? Visit:
- The Mall of Cyprus, Nicosia, 09:30 – 20:00 Monday – Saturday, 11:00 – 19:00 Sunday
- My Mall, Limassol, 10:00 – 20:00 Monday – Saturday, 11:00 – 19:00 Sunday
#WakeUpYourGenius
Nestlé is the world’s largest coffee producer, with brands including NESCAFÉ®, NESCAFÉ® Dolce Gusto, and NESPRESSO. Nestlé first introduced its iconic NESCAFÉ® brand in Switzerland on 1 April 1938. NESCAFÉ® is the world’s first soluble coffee and the leading coffee brand, launched 80 years ago, sold in 190 countries with a wide consumption of +5 600 cups per second.
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[1] Worldwide household penetration of smart appliances is expected to raise from 3.5% today up to 10.6% by 2022 (Source: Statista Digital Market Outlook 2018 – Segment Report).