Founded in 1866 in Switzerland, NESTLÉ is the world's leading Nutrition, Health and Wellness company. Today, NESTLÉ employs around 280 000 people globally and has factories or operations in almost every country in the world. NESTLÉ'S mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

VASSOS ELIADES LTD. has been the sole representative of NESTLÉ products since the inception of the company in 1933. The relationship of Vassos K. Eliades with NESTLÉ starts even earlier as from 1920 until 1933 he was employed by the Swiss food giant as a general supervisor for its products in Cyprus.

Some of NESTLÉ'S products, like NESCAFÉ, NESQUIK, BABY FOOD, CARNATION and MAGGI are amongst the leading products in consumption in the Cypriot market and over the years have become fundamental parts of the homes of Cypriots.

EU-PLEDGE – Voluntary Initiative by Leading Food & Beverage Companies

Our company commits to the pledge signed by Nestlѐ to change food and beverage advertising to children under the age of twelve. The pledge consists of no advertising for all Nestlѐ food and beverage products to children under the age of twelve, except for products that fulfill common nutritional criteria. Also no communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.